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Posted by: Maria | on April 18, 2018
Many entrepreneurs in lingerie market assume that they have less competition as the industry is small and people watch the attractive advertisements made by them. In this scenario, these companies have tapped into the market of social media marketing to cater the needs of a larger market. The products offered by big brands are really expensive and they are investing a lot just to make sure that the product is marketed in an intelligent and creative way. Multiple social media stores are playing their part in a productive way by driving a lot of customers with the help of attractive campaigns. Some of the techniques that are used by social media marketers in lingerie industry are as follows.
The concept of arranging customer events in lingerie shops has just emerged. The events like bridal shower bring a clear boost to the sales level of the store. Many incentives and gifts are also offered if the customer cooperates with the company in this regard. The long-term effect of this strategy is really great. The word of mouth will travel in the relevant market and this is really important for any new lingerie store in the community.
Email marketing has been done in multiple industries for years and it requires something really creative to attract new customers using this way of marketing. Regular newsletters are sent by every other business and this same tactic should be used in a creative manner. iConnect can be used to take this opportunity in a much positive way. This is a marketing service that is carried out through emails. The complete process becomes really easy by following such steps.
Offering unique experience
Many new lingerie startups are done on social media because this is a low-cost platform. However, every business has difficulty in starting days because there entered the market late. They have direct competition with the big giants in the market that are serving since years. If the new store presents itself as a stylish, comfortable, sexy and innovative place, it will help a lot in maintaining the uniqueness of the brand. New customers will be brought to the market and they will take this opportunity to building great relationships with the business.
Emphasis on quality not only marketing
Once the business starts earning money, the primary concern is to maintain the positive brand image in the market that is bringing new customers. If that image is not maintained, the sales level will drop down. The only way of doing so is to increase the quality of the product. In lingerie market, the basic problem faced by consumers is the perfect fit and size. If proper measures are provided with standard sizing, this problem can be solved. Buyers do not trust on every other business especially on social media, so if they make a purchase, then prove that they were not wrong in their decision. A cohesive message should travel of social media about the high level of quality offered by the brand.
Posted by: Maria | on April 18, 2018
Social media marketing is not an easy job. Especially, if you do not know much about it, things can really get onto you. You might work for days and nights and still may not be able to achieve the desired results. So, it is better to learn about it before you do anything on it and here are 10 hacks to social media marketing that you should know.
Not all the platforms work the same way and they do not receive similar level of engagement too. The problem is that they all have different algorithm and diverse way of working and even the advertisement and branding on each of them differs. So, prioritize your platform first.
Get social media management app
There are a number of free and paid social media management apps available to you. Get your hands on them and schedule the posts to make sure that you never miss a beat. They allow you to engage on different platforms in a single tab and you can create a single post that you want to be posted in various ways on multiple social media sites.
Schedule your posts
Schedule a number of posts in advance on all platforms so even when you are busy the audience is updated. It all depends on what you are posting and when you want to put it on your account.
Check your analytics
Most of the social sites allow businesses to check the analytics of their accounts/pages to see how they are performing. So, make sure to check your engagement posts and times!
Read about industry
Keep yourself up to date with the knowledge of modern industry and how things work around. It will help you in crafting a masterpiece and you will be able to create a social media marketing strategy accordingly. The market is changing with each passing day so make sure that you are not stuck with the old ways!
Discovering the trends
One of the best ways to keep your audience engaged is posting something that is trending. Thus, you must keep yourself updated with all new trends and if there is something hot and relevant in the market regarding your industry you should not feel shy in posting about it.
Creating high quality content
Content matters a lot. Make sure that it is of high quality and engages anyone who reads it. This is the way you are going to capture the heart of people and force them to start a peer recommendation chain that will help you in growing.
Use hashtags wisely. Do not overflow your post with the tags and make sure that you only use the ones that are necessary. Even if you have to miss a tag or two do it but make your post look natural.
Interaction with users
One of the best ways to keep users engaged is interacting with them. Buy Twitter Followers Cheap and make them feel special by attaching to them and responding to any of their comments or queries.
Experimenting with strategies
One must not feel any shame in experimenting with strategies. Even if you are getting good results, trying out something different might make it bad but it may also turn it from good to excellent!
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Maria T. Carlisle
Born 1991, Fashion enthusiast and owns a blog. Feel free to share on Facebook, Instagram & Pinterest!